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Bancassurance positioned as key channel for Ghana insurance penetration growth
Industry commentary identifies bancassurance as the most viable near-term channel to increase Ghana's chronically low insurance penetration rate by leveraging existing bank customer relationships. The argument aligns with broader African insurtech distribution strategies that embed insurance into banking and mobile money platforms.
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- Charting a sustainable growth path for the insurance industry through bancassurance · thebftonline.com · T3